A quick but compelling lesson on the importance of clarity: When it comes to leadership, clarity is incredibly important. People will not follow you into confusion. We like to know where we’re going, why we’re going there, what we’re going to do when we get there – and how we’re going to do it.
The best leaders in the world are able to succinctly communicate vision and purpose, they use clear language and take action that leaves no room for ambiguity.
Clarity is so important – it even outranks character. I’ve wrestled with his statement since I first heard it, I just didn’t want it to be true; but I think it is. You can be the nicest person in the world, with the best heart – but if people don’t have a clear idea of where you’re going and why – they won’t follow you.
On the flip side, as much as say we want character – we instinctively and intuitively follow clarity.
Just look at these google results: A simple search of “What was Hillary Clinton’s Campaign Slogan?” returns not one, not two, not even three – but four different choices; all used at various times during Clinton’s campaign (and believe it or not there’s actually more). It took google half a second to find 389,000 results.
The exact same search for “What was Donald Trump’s Campaign Slogan?” returned ONE result – and I bet you know what it is: “Make America Great Again.” Google took the same amount of time to find over 4.5 million results.
One slogan = 4.5 million results.
Four slogans = 389,000 results.
Who won the election?
You can argue until you’re blue in the face who had what character – but you can not argue which candidate had more clarity.